A BIT ABOUT ME

Resilient Web Writing: Copywriting for Good

An Authentic Writer for Authentic Brands

Authenticity is a driving marketing trend in the 21st century.  People want to be inspired by the social impact companies and nonprofits that they patronize. 

I can help you offer a meaningful and exciting two-way interaction with your customers and donors that will keep them engaged.  I use copywriting to capture their attention and helpful content to retain their interest.

I worked on regenerative farms for a decade.  This reinforced certain personality characteristics that come in handy for web content copywriting.  I am:

• Curious –   As a farmer, I learned constantly and I loved that part of the job.  I love to research and ask questions, and this is key for successful copywriting.  I am creative, but tempered by pragmatism.

• Empathetic –  For me to understand a prospect’s core motivations and ultimately why they donate or buy, I need to step into their shoes.  If I can empathize with a worm I just cut in half, then I can empathize with your audience.   

• A Critical Thinker –  Farming honed my critical thinking when I improvised solutions from the tools and resources at hand.  Adapting to change requires constant observation and prioritization.  I can adapt your message to meet your market where they are in this moment, and inspire them to take action. 

• Persistent –  If you have to harvest hundreds of cabbages in the cold rain, you develop a certain tenacity (and a sense of humor).  Copywriting is far more forgiving to mistakes or major overhauls than nature.  I am always willing to challenge myself to write better copy, even if that means not using what I thought was a great idea.

• Practical –  I am driven by results, and one reason that I love regenerative agriculture is that it is a multi-faceted solution.  It builds soil and community, sequesters carbon, and grows scrumptious food all at once.  I can create multi-faceted solutions for your web marketing that get better results.

• Passionate –  Passion drove my choice to get into farming despite the hard physical labor.  Passion and inspiration are my guides, they give me the motivation to create a positive impact. 

I am inspired daily by all the innovative good that nonprofits and social entrepreneurs accomplish.  That is why I offer copywriting services to help you share these accomplishments!

I studied copywriting under the most successful copywriters in the business, through an organization called AWAI.  After 27 years, their courses are considered an industry standard.

And with my degree in Environmental Studies, I know the world’s most pressing issues intimately.  I can quickly grasp your impact strategy, and know the best places to gain insight on your markets.

Based on extensive research, my copywriting gets your prospects to:

• Listen as you speak to their unique needs as if they spoke the words themselves.

• Follow you as you support groups and people that are already a part of their lives.

• Engage with your company when your passionate words speak to their core desires.

Copywriting web content allows me to show your community how the positive changes you are making benefit everyone.  I craft your impact stories to influence your audience to be brave enough to care...  

And to donate to a worthy cause or make a purchase that supports a different way of doing business...  Or decide to create their own solution to the world’s most pressing problems!

If that isn’t a reason to wake up happy to work, I don’t know what is.

I only work with businesses or organizations that seek to leave the world a better place.  My authentic writing wins over communities that are just waiting to hear your stories.

And I can’t wait to work with you! Get in touch to set up your free 20-minute call to make magic happen for your online marketing with web content copywriting.